We hear a lot these days about the importance of building a personal brand. But before we can jump into the promotional part, we need to first figure out what our own brand is all about… and that isn’t easy. Here are the 3 steps to get you started.
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We used to be able to “fake” a brand — not anymore. In the new economy, this is what branding is all about…
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Last week we discussed the first six items that help build credibility. Here are numbers seven through twelve!
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In a recent post, Bob Lefsetz defined 12 things that a musician needs to do to build credibility and have a career. I think the list is absolutely terrific, but to make it more meaningful for us “over here,” I’m going to translate this list into the business world. Here are the first six!
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“Live a strong life.” That sounds great, and we all want to do it, but… how? Discovering your strengths and rocking your career can be boiled down to a focus on three things: 1) Talent, 2) Life Experience, and 3) Passion. This is how to find your area of strength…
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