Comments on: Choices Will Terminate You http://blog.joshallan.com/2010/01/26/choices-will-terminate-you/ Sun, 22 Jan 2012 22:08:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Josh Allan Dykstra http://blog.joshallan.com/2010/01/26/choices-will-terminate-you/comment-page-1/#comment-615 Josh Allan Dykstra Wed, 27 Jan 2010 17:58:07 +0000 http://blog.joshallan.com/?p=2431#comment-615 Hey Kevin, even though I don't really believe in anonymous comments I'm going to allow your thoughts here because I think you highlighted a few important things I may not have explained well enough. First, it appears you missed the main point of my article. It is not my intent to slam CinemaNow for their lack of Mac support. You're right, they do state that (albeit buried in the support section). The big idea I'm trying to get across here is that companies don't get as many chances as they used to to make a positive connection with a potential new customer. There are simply too many choices on the internet! So, as leaders, we need to make sure we do everything in our power to make every customer interaction an overwhelmingly positive one. I don't care what company you lead, this is true, and becoming even more important in the new economy. Second, I don't think alienating Mac owners is a good business strategy, particularly in the video content world. Like it or not, Apple customers are often some of the most passionate and progressive consumer-level technology users. Lastly, as I mentioned, the lack of Mac support is buried in the support section. If you're going to pursue this direction as a company, make your compatibility issues clear on the front page. Hey Kevin, even though I don’t really believe in anonymous comments I’m going to allow your thoughts here because I think you highlighted a few important things I may not have explained well enough.

First, it appears you missed the main point of my article. It is not my intent to slam CinemaNow for their lack of Mac support. You’re right, they do state that (albeit buried in the support section). The big idea I’m trying to get across here is that companies don’t get as many chances as they used to to make a positive connection with a potential new customer. There are simply too many choices on the internet! So, as leaders, we need to make sure we do everything in our power to make every customer interaction an overwhelmingly positive one. I don’t care what company you lead, this is true, and becoming even more important in the new economy.

Second, I don’t think alienating Mac owners is a good business strategy, particularly in the video content world. Like it or not, Apple customers are often some of the most passionate and progressive consumer-level technology users.

Lastly, as I mentioned, the lack of Mac support is buried in the support section. If you’re going to pursue this direction as a company, make your compatibility issues clear on the front page.

]]> By: Kevin http://blog.joshallan.com/2010/01/26/choices-will-terminate-you/comment-page-1/#comment-614 Kevin Wed, 27 Jan 2010 17:27:12 +0000 http://blog.joshallan.com/?p=2431#comment-614 Dood. You're going to lose your "nerd heard" membership with posts like this. As a Mac user you should be used to being denied certain things on the internet. CinemaNow is no different, my friend. READ, READ, READ their Mac policy: http://bit.ly/9WAZ7z in short, they don't support them! Dood. You’re going to lose your “nerd heard” membership with posts like this. As a Mac user you should be used to being denied certain things on the internet. CinemaNow is no different, my friend. READ, READ, READ their Mac policy: http://bit.ly/9WAZ7z

in short, they don’t support them!

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